The Reasons We Act.

High Costs + Low Access, Amidst Endless Potential, Real Hunger. This Is Why We Step In. For People. For Maui.

The Reasons We Act Now

Maui provides a breathtaking climate diversity. It hosts 10 of the possible 14 climate zones with the wettest spots on island receiving upwards of 400 inches of rain annually, and the driest just a few inches.

Climate diversity translates to a land able to supply a dynamic array of produce - both conventional and tropical varieties.

Maui’s varied rainfall patterns nurture everything from lush rainforests to dry grasslands within a single island, making it a truly special place.

Vivid rainbow arching over lush green mountains under a cloudy sky with soft sunlight.
Aerial view of a farmland with multiple plots showing various crops grown in neat rows and dirt paths dividing the fields.

Maui Food Insecurity

Only 5%

of Dept of Education's total food budget was allocated toward local food.

HI DOE 2025 Report

18%

The child food insecurity rate in Maui in 2022.

Feeding America Report

20%

Children at risk of going hungry in Maui County.

Maui Food Bank

90%

Of the island’s food is imported. Big Box food dominates the market.

Maui News

93.3%

How much higher is the cost of living in Maui compared to the national average.

MERIC

$18 an hour

Even at the nation’s highest min. wage, workers earn $16 less than a living wage.

MIT

The Struggles Maui’s Farmers Face

Environmental and Legal Factors

Socioeconomic Factors

Person in a grey suit holding a clipboard and pen, outdoors near green grass.

Paperwork Barriers

Farmers lose critical time and resources to complex paperwork and grant processes that limit their ability to grow and sustain local agriculture.

Smiling middle-aged man and woman in green aprons standing in a garden with a wheelbarrow full of colorful flowers.

Labor Costs

Rising labor costs make it nearly impossible for small farms to hire local workers and maintain consistent production.

Close-up of a U.S. individual tax form 1040 with a gray pen, two paperclips, a spiral notebook, and US dollar bills underneath.

High Taxes & Coverage

Heavy tax burdens and expensive health insurance drain already‑thin farm margins and threaten long‑term financial stability.

Blue plastic watering can, rusty gardening shears with wooden handles, and a metal hand trowel on soil with green leaves nearby.

Overhead Costs

Essential supplies, equipment, and maintenance costs continue to climb, pushing small farms toward unsustainable operating expenses.

Woman wearing a hat smelling fresh cilantro in a grocery store produce section with various vegetables around.

No Market For Goods

Without a permanent farmers' market, many growers struggle to reliably sell their produce and strengthen Maui’s local food economy.

Cluster of multi-story residential houses surrounded by lush greenery and palm trees on a hillside.

Competition

The tourism industry offers higher wages and more stable hours, pulling workers away from agriculture.

GROW MAUI’S FUTURE WITH US

Your contribution fuels organic farming, soil restoration, and food access programs across the island.